What began as a digital revolution of the German real estate market is developing into a bitter lesson about political aberrations, economic reality and the merciless real estate market in 2025: McMakler, once the flagship startup from Berlin, is on the verge of collapse. And with the company's impending collapse, the real estate sector is sending a clear warning signal – it could be just the beginning of a much bigger crisis.

McMakler had the ambition to digitize real estate sales and thus make them cheaper, faster and more modern. But the reality of the market, coupled with growing regulation and economic policy burdens, thwarted the ambitious plan.

❌ Growth failed, boss fled, money burned

McMakler announced the fourth wave of layoffs as early as 2024 - a harbinger of internal decline. The ambitious growth forecasts fell through, investors became nervous, and finally founder Felix Jahn left his own ship, which he once wanted to put on the road to success.

In March 2025, the next blow came: another 100 or so employees lost their jobs, including brokers, the operational backbone of the business model. This was no longer a classic "shrinking to health" – it was a fight for survival.

And when hope finally sprouted, even the announced new round of financing failed. Investors withdrew at the last minute. The reason? Loss of confidence in the business model. In addition, the Berlin public prosecutor's office is investigating possible fraud in social security contributions.


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💻 What McMakler wanted to do differently – and why it failed

McMakler relied on a combination of digital management and permanently employed brokers. The aim was to bundle processes such as valuation, consulting, sales and financing nationwide via digital platforms – fast, scalable, profitable.

As long as the market was booming, this model worked. But with the decline in buying interest and financing options, the house of cards slowly collapsed. After all, digital platforms are only profitable if many transactions run through them. If the number of sales falls, the high fixed costs remain – without cover.

🏛️ Political reality meets economic logic

The McMakler case exemplifies the dramatic impact of the current political framework on the real estate market:

The sum of these measures means that the real estate market is slowed down in the long term – not just temporarily. This affects not only McMakler, but soon also many other companies in the construction and real estate industry.

Because:

This not only strangles the free market, but also makes the housing situation increasingly dramatic – with rising rents, dwindling supply and increasing calls for nationalization.

collapse of McMakler is not an isolated case, but the first visible symptom of a structural crisis caused by political ideology, economic disincentives and a lack of practical relevance.

The company started with a forward-looking approach – but no digital model was able to cope with political headwinds and market reality. The consequences of this development will also affect other market participants in the coming months. It is the beginning of an economic policy turning point in the real estate sector – and Cyprus is not just a retreat for many, but an alternative.

🔎 More analyses, opinions and economic background – now at MFRadio.de








Author: Tom Weyermann
Sources: Nius, News-English